As Marketing Director for 50 Words, Lisa develops and delivers fully integrated marketing strategies for our clients. Lisa is a seasoned marketing executive with a highly strategic outlook and a natural marketing ability honed through working with dozens of organizations.
She helps 50 Words clients create clear marketing strategies, analyze current marketing strategies, and measure the success of marketing and creative campaigns across their business. From start-ups through mature enterprises, Lisa helps clients stay relevant in the marketplace and forge deeper connections with their customers and referral partners. She has deep experience in financial services and professional services, and works across a wide range of industries including consumer products and services, distribution and manufacturing and non-profit trade associations.
Prior to joining 50 Words, Lisa was a Senior Marketing Specialist for the Revolving Credit Group of Textron Financial (NYSE: TXT Fortune 200). In this role, she oversaw marketing communication activities and measurement systems supporting Textron Financial's non-captive North American business units including factoring, asset-based lending, lender finance and distribution finance businesses. Additionally, she was responsible for market research for new initiatives and existing business lines, planning and oversight of customer councils, as well as management of the customer satisfaction and loyalty management for several business units.
Lisa is a member of the Association for Corporate Growth, International Factoring Association and Turnaround Management Association.
Lisa attended Penn State University.
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